Introducing the NewCo Mobile App, where innovation meets accessibility.
The NewCo Mobile App focuses on providing automated financial services to clients seeking funds through merchant and startup-oriented technologic products. One of the main objectives of this creative development was to capture the company's spirit while presenting the application in a way that resonates with clients and the wider financial community. A key challenge was restructuring the brand without altering its current identity while showcasing cutting-edge technology solutions, applied to quick and easy funding for enterprises.
Iconographic Family
To create clear and friendly financial transformation icons, we’ve developed a family that embodies the brand’s personality. Each one of them focuses on a singular concept with simple, distinct designs for quick recognition. Featuring uniform line thickness, appropriate spacing, and centered elements, these icons are perfect companions for disclaimers and financial interactions for clients navigating all the solutions found in the app.
Rounded edges and a consistent blue color palette propel the friendliness and make financial concepts, especially merchant cash advances, really easy to approach.
To get the design ecosystem up and running, we needed to make the brand more approachable for people under 40. NewCo. Capital Group's mobile app identity and ecosystem were not just about aesthetics; they were about capturing the company's spirit and presenting it in a way that would establish a close relationship between the brand and its immediate clients.
